The Grote Wisseltruck is the rolling kickstart for food entrepreneurs
Concept
This food truck takes alternating food entrepreneurs to the next gear. That deserves bright branding and on point copy writing.
The design is playful and recognizable. The striped pattern interacts with an enlarged fork, spoon, chopsticks and straw. This makes the visual elements suitable for all food startups.
The pay off (‘Een rollende kickstart voor lokale chefs’) and the overall copy plays with the element of movement of both the truck and the company.
Context
Foundation Mama Louise selects the most talented chefs from Amsterdam (South East) and offers them a flashy kickstart in a food truck. After six months it's time for the big change. Successful food entrepreneurs grow towards their own food truck or a fixed location and a new entrepreneur takes their place behind the wheel of De Grote Wisseltruck.
Role
Art direction, design, copy
Clients
HOBU & Mama Louis
Partners
Frank Lee & MOS Collectief
Photos: MOS Collectief & Randy Dacosta