Have a break from work meetings and world news… take a moment to unwind with ‘MuseumVrij’
In between the pandemic and the world news… work is piling up. It's not easy to keep your head clear. Right? So… shut that laptop, get out of your routine and take #MuseumVrij! (aka MuseumFree) Because when you stand in front of a work of art, your brain can relax completely.
Concept
During National Museumweek (4-10 April ‘22) we were calling on the entire working population of the Netherlands to visit a museum during working hours and take a breather. We made it extra easy for employees to ask for #MuseumVrij. Check the site: www.museumvrij.nl.
Role
Copy website and socials + some concept co-creation and partner hookups (🚀 in about 2.5 weeks up and running!)
Details
Client: De Nationale Museumweek, Museumvereniging
Partners: Tosti Creative, Aardig Amsterdam, prsskd
Website
www.museumvrij.nl