The only bar where it rains inside.
Insight
More often it’s raining heavily in the Netherlands. If we don’t do anything streets will be flooded and we’ll get soaking wet. How can we collect and use rainwater?
Concept
We created the RAINBAR, where you experience ánd taste what can be done with rainwater. Slip into a raincoat, because Heavy Shower = Happy Hour! Whenever it rains you’ll drink Rainbeer, beer made of rainwater.
Inside you’ll hear a dramatic (cinema-like) voiceover telling you a story about rising water in cities, accompanied with the sound of rain, wind and thunder. In a minute or two the tone changes: a more cheerful message tells you what you can do to make the city more rainproof. Cheers to that!
The RAINBAR is a brand activation that tells the story of Amsterdam Rainproof, Water Sensitive Rotterdam and Waterschap Amstel, Gooi en Vecht. Successfully launched at Rooftop Festival ROEF in 2018 and since traveling festivals in the Netherlands.
If you are interested in having the RAINBAR at your event, check out rainbar.nl for more info.
Positive impact
Over 500 litres of Rainbeer was served to 5000 soaking wet RAINBAR visitors at events like Mode Fabriek, De Rotterdamse Dakendagen, De Huishoudbeurs, Kwaku and more.
Role
Concept, Art direction, Copy
Clients
Waternet, Amsterdam Rainproof, Rotterdams WeerWoord en Waterschap Amstel, Gooi en Vecht
Partners
Frank Lee, WeTheCity & Alex van der Meer
Photos: Simone de Blouw, Randy Dacosta & Jerrel Oron