Context
Wij Zijn Amsterdam conducted research into who and what Amsterdammers want to commemorate. The goal of this research is to make the current landscape of commemoration and remembrance more inclusive and, in doing so, to make Amsterdam's layered history visible.
Wij Zijn Amsterdam asked 82 Amsterdammers about their vision of commemoration. What are they missing now? Why? What do they think is the importance of commemoration? What stories do they themselves want to pass on? Their answers were personal, diverse and unique. In the book ‘Atlas van Herdenken - In gesprek met 82 Amsterdammers’ these stories are collected and can no longer be forgotten.
Branding
With this in mind I created a brand identity that is optimistic and inclusive. The logo is clear and has a distinctive ‘A’, which is also part of the logo mark. The illustrations depict the different people (m, v, x) that shape and form Amsterdam. Shapes (circles, half circles, eyes) of the faces form a brand patterns.
I created social media templates based on the brand identity. The brand identity was also used to create the book design.
Role
Branding & PR
Clients
Wij Zijn Amsterdam, Amerpodia, Amsterdam Museum, Educatie Studio, In mijn Buurt, Studio DURIAN