The only bar where it rains inside.

Insight
More often it’s raining heavily in the Netherlands. If we don’t do anything streets will be flooded and we’ll get soaking wet. How can we collect and use rainwater?

Concept
We created the RAINBAR, where you experience ánd taste what can be done with rainwater. Slip into a raincoat, because Heavy Shower = Happy Hour! Whenever it rains you’ll drink Rainbeer, beer made of rainwater.

Inside you’ll hear a dramatic (cinema-like) voiceover telling you a story about rising water in cities, accompanied with the sound of rain, wind and thunder. In a minute or two the tone changes: a more cheerful message tells you what you can do to make the city more rainproof. Cheers to that!

The RAINBAR is a brand activation that tells the story of Amsterdam Rainproof, Water Sensitive Rotterdam and Waterschap Amstel, Gooi en Vecht. Successfully launched at Rooftop Festival ROEF in 2018 and since traveling festivals in the Netherlands.

If you are interested in having the RAINBAR at your event, check out rainbar.nl for more info.

Positive impact
Over 500 litres of Rainbeer was served to 5000 soaking wet RAINBAR visitors at events like Mode Fabriek, De Rotterdamse Dakendagen, De Huishoudbeurs, Kwaku and more.

Role
Concept, Art direction, Copy

Clients
Waternet, Amsterdam Rainproof, Rotterdams WeerWoord en Waterschap Amstel, Gooi en Vecht

Partners
Frank Lee, WeTheCity & Alex van der Meer

Photos: Simone de Blouw, Randy Dacosta & Jerrel Oron

Designs for the cutest farmshop and cafe Rantsoen. Brand identity, menu and flyer design.

Rantsoen is based at the sheep farm Dikhoeve, just outside Amsterdam, in the middle of the vast meadows of Waterland. At Dikhoeve they have made artisan cheese and yogurt for many generations, according to traditional methods, by hand. To respect nature, they diversified their business and opened a store, cafe and b&b.

Have a break from work meetings and world news… take a moment to unwind with ‘MuseumVrij’

In between the pandemic and the world news… work is piling up. It's not easy to keep your head clear. Right? So… shut that laptop, get out of your routine and take #MuseumVrij! (aka MuseumFree) Because when you stand in front of a work of art, your brain can relax completely.

Concept
During National Museumweek (4-10 April ‘22) we were calling on the entire working population of the Netherlands to visit a museum during working hours and take a breather. We made it extra easy for employees to ask for #MuseumVrij. Check the site: www.museumvrij.nl.

Role
Copy website and socials + some concept co-creation and partner hookups (🚀 in about 2.5 weeks up and running!)

Details
Client: De Nationale Museumweek, Museumvereniging
Partners: Tosti Creative, Aardig Amsterdam, prsskd

Website
www.museumvrij.nl

UNO Playtime encourages kids to play together: fighting loneliness, one playground at a time

UNO is a world famous game with fans in more than 80 countries around the world. UNO was challenged to come up with a meaningful project that captures everything that UNO stands for while also adding purpose to the brand.

Co-creation insights
We included kids were through extensive co-creation I hosted. Key insights of children (7 to 12 years old) are at the base of the concept:
~ 1 in 10 young kids feel lonely in the Netherlands
~ some kids are too shy to ask if they can join a game
~ kids come up with their own games leading to unintentional seclusion
~ kids can be quite bored during school breaks

Concept
UNO Playtime (in Dutch UNO Speelkwartier) encourages children to play together. There’s no need to ask if you can play along: step into the white circle and you’re part of the next game.

Every school break starts with UNO Playtime: just turn the nose and an emoji will appear in its eye. All emoji’s symbolize a game -clear to kids of ages and backgrounds. Everyone in the circle will play along with the selected game or come up with their own interpretation of the emoji.

UNO Playtime was installed at secondary school Hof Ter Weide in Utrecht, Netherlands. The school provided a themed curriculum addressing loneliness and inclusion.

"Het was een geweldig project waar ik met veel plezier aan heb gewerkt. Het is de leukste campagne die ik voor Mattel heb ontwikkeld, met het hoogste totale merkbereik. Het heeft veel gedaan voor UNO als sociaal merk en vooral voor het onderbelichte probleem van eenzame kinderen. Het is geweldig om te zien dat we kinderen op het schoolplein echt kunnen helpen met de UNO 'Play along' playset die we samen met kinderen hebben ontwikkeld en tegelijkertijd de merkbelofte van UNO communiceren: het verbinden van kinderen.” ~ Esther ter Braake, Brandmanager UNO / Mattel

Award
Amma Award for best content and engagement strategy

Positive impact
~ Used a budget of €55,000 and reached 24.4 million people both online and offline (1.000.000+ views of the videos)
~ And over 100 primary schools (and kids) reached out to ask for their very own Speelkwartier; UNO will install more UNO Playtime objects at schools in the coming years
~ lots of media attention and a sponsored OOH campaign

Role
~ Concept & co-creation process, project manegement

Details
Client: UNO, Mattel
Partners: Posterscope, Jos Kluwen, WeTheCity, Het PR Bureau
Photos: Tom Baas
Video: Freshmen Media

Read & watch more
Project website
Bright Vibes video & article
Newspaper article in AD
Kidsweek article

The highest festival of Amsterdam showing the cities potential

Context
In this time of shrinking housing markets, mass urbanisation and a climate crisis, the rooftop landscape is becoming the new frontier of urban development. As under 2% of all urban rooftops are being used, they are the ultimate place to experiment with innovative housing solutions, sustainable food production, climate change adaptation, and new types of public space.

We want to collectively turn them into an additional dimension of the city that is sustainable, biodiverse and a green refuge for busy urbanites.

Concept
ROEF is an intimate rooftop festival in Amsterdam. We show the sky high potential of making Amsterdams’ rooftops green and open to public. ROEF aims at transforming the underused rooftop landscape of Amsterdam by showing its potential and thus creating a growing support base for radical transformation.

The festival is hosted on various rooftops with surprising performances and the best views all over the city. From binoculars shows to lectures and from live music to roller skating rinks. Visitors discover new places and learn about using and greening roofs.

ROEF has been growing and consisted of the festival, symposium, campsite, expeditions, dinners, and innovation method ‘dakplannenfabriek’.

The overall communication campaign covered in- and outdoor posters and stickers, social media, online ads, teaser videos, influencer collabs, and PR.

~Covered by: Editie NL RTL, NRC, Metro, Parool, Telegraaf, Pop Up City, Delicious Magazine, Esquire, Barts Boekje, Your Little Black Book and many many more.

Positive impact

~ Annual festival since 2016: 10.000+ visitors
~ Trend report in collaboration with Pop-Up City: download here

~ Inspired policy makers, real estate owners, project developers and the people of Amsterdam to take steps toward a green, used rooftops
~ European collab with 8 other cities across Europe to transform rooftop use: see ECRN for more info
~ Covered by: Editie NL RTL, NRC, Metro, Parool, Telegraaf, Pop Up City, Delicious Magazine, Esquire, Barts Boekje, Your Little Black Book and many many more.

Role
Strategy, Concept, Problem Solving, Copy, Social Media, PR

Partners
Frank Lee, Springtide Studios, Programmeursgilde, Gemeente Amsterdam, European Union, Knowledge Mile, ZOKU, Volkshotel, CASA400, HvA, AHK, ADAM Toren, CIRCL, Zuidpark, Conscious Hotel, NEMO, IDFA and more.

More Info
For more info about ROEF check out the website

Introducing a mediterranean get-together in Amsterdam

Context
Alvalle is the nr. 1 gazpacho in Spain. If you think of a Spanish village square, you'll see spontaneous coziness with families and neighbors in front of you. Alvalle’s goal is to bring that mediterranean warmth to the Netherlands and make it easy for residents to celebrate small-scale get-togethers.

Concept
We came up with the Buren Borrelbox (neighbor get-together box). It is a complete package with delicious gazpacho, the perfect glasses, pincho picks, postcards to put in the neighbours mailbox and 'Icebreakers' (a game of questions) to get to know them (better).

To introducing this box we invited the 60 most creative and social city makers we know to a dinner on the roof of Restaurant Bureau. We created an atmosphere of inspiration through (silent disco) speakers, discussions, music and of course gazpacho! An opera singer wrapped up the night.

Afterwards the Alvalle fans could win the box and ROEF (rooftop festival) visitors experience a full mediterranean rooftop party.

Results
~ Sixty Alvalle ambassadors in the city
~ 350 people won a ‘Buren Borrel Box’
~ over 60K of social & online media value

Role
Concept, Program, Copy, Involving influencers and city makers

Client
Alvalle

Partners
WeTheCity, Frank Lee, Alex van der Meer

Photos: World of Me Marie

NK Tegelwippen

More info and images coming soon.

Som sippets:

For the first 3 years of the initiative I created the PR strategy, wrote press releases, pitched the project with a newsworthy, impactful angle to the media and made a press release template for the municipalities.

✅ Covered by just about all big news outlets and loads of local news: from the eight o’clock news, major tv shows and the big news papers to the local ‘suffertjes’.

💪🏻⁠ Derby's and 'fitties' between municipalities were in the media daily

😛 Kids programs like Jeugdjournaal (NL & BE) and Zapp Your Planet loved the NK Tegelwippen⁠

🤣 ‘Tegelwippen’ was even spotted at 'puzzelwoordenboek' and the word ’Tegelwippen’ is nominated for Word of the Year 2021 in Belgium!

Role
PR

Client
Ministerie van Infrastructuur en Waterstaat en Ons Water

Partner
Frank Lee who organise NK Tegelwippen

Context
Wij Zijn Amsterdam conducted research into who and what Amsterdammers want to commemorate. The goal of this research is to make the current landscape of commemoration and remembrance more inclusive and, in doing so, to make Amsterdam's layered history visible.

Wij Zijn Amsterdam asked 82 Amsterdammers about their vision of commemoration. What are they missing now? Why? What do they think is the importance of commemoration? What stories do they themselves want to pass on? Their answers were personal, diverse and unique. In the book ‘Atlas van Herdenken - In gesprek met 82 Amsterdammers’ these stories are collected and can no longer be forgotten.

Branding
With this in mind I created a brand identity that is optimistic and inclusive. The logo is clear and has a distinctive ‘A’, which is also part of the logo mark. The illustrations depict the different people (m, v, x) that shape and form Amsterdam. Shapes (circles, half circles, eyes) of the faces form a brand patterns.

I created social media templates based on the brand identity. The brand identity was also used to create the book design.

Role
Branding & PR

Clients
Wij Zijn Amsterdam, Amerpodia, Amsterdam Museum, Educatie Studio, In mijn Buurt, Studio DURIAN

A beautiful dinner on 3 rooftops to show Amsterdams sky high potential. 

In June 2018 we took 100 guests on a (sold out) rooftop dinner + bike tour to three relatively unknown rooftops: to the 22nd floor of the sustainable hotel QO Amsterdam, the surprisingly lush Zuidpark and the innovative Circl. 

On the menu: a delicious 3-course dinner with ingredients from the rooftop gardens, botanical beer pairing, live music, bicycle DJ, an engaging speech by the Creative Chef about the future of food in the city, and the best views on Amsterdam. 

Positive impact
~ Reaching new crowds who experienced the rooftop potential 
~ A very successful, tasty and beautiful event
~ A preview of Rooftop Festival ROEF 2018

Role
Concept, Campaign, PR

Client
Own initiative

Partners
WeTheCity, Frank Lee, Alexander van der Meer, Lowlander Beer & Creative Chef

Photos by World of MeMarie

Whoops… this page is not ready yet. Call me and I’ll tell you all about it or come back soon.

Role
Illustration, Design

Client
Blyde PR, Hanze Hogeschool

Brand identity & brand story for soon to launch ceramics brand.

More info coming soon.

Bringing neighbours together in the largest sidewalk café of the world

Context
Unfortunately, loneliness, being stuck in your own bubble and weak ties between neighbors has become more prevalent in big cities. Sidewalks, however, are used by everybody due to a strong mix in housing, and putting a bench in front of your house forms a Dutch tradition present from working class neighborhoods to the fancier parts of town.

Concept
BenchesCollective is a platform that transforms public space into a meeting place for everyone. Benches are placed on the sidewalk in front of houses to form a little café for a day. All these ‘open’ benches together form the largest open-air café in the world. Often the benches remain present, creating outside living rooms throughout the streets in the city.

As a bench host you place the bench and decide the opening times and what you want to do: serve a nice cup of coffee and a home baked cake, set up a marble competition or teach dancing lessons. At your benches you’ll start to meet all your neighbors: from students and young families to chatty granny’s and playful kids. 

BenchesCollective turned into an international movement that makes it easy for people to (re)connect to the people you share your sidewalk with.

The yearly communication campaign covered in- and outdoor posters, (sponsored) billboards across the Netherlands, flyers, flags, benches signing, DIY tools for benches hosts, social media, online ads, teaser videos, and PR. We also developed a BenchesCollective design bench with award winning design studio Overtreders W.

In 2021 the initiative was adopted and will now continue as Buurtbankjes. See more at buurtbankjes.nl.

Positive impact
In 24 countries over 3200 people opened 1600 benches that were visited by over 25000 people.

Plus:
~ +15 new people meet at every bench on average
~ 64% of people keep in contact after participating with the Benches Collective
~ 70% of people get to know their neighbors better
~ 31% of people feel more safe
~ 57% of people plan neighborhood activities afterwards

The initiative additionally reached over 2.5 million in media value. All major Dutch news papers and many local papers; French, German, English, Irish newspapers and magazines; Elle Magazine, Fast Company’s Co.Design; Apartment Therapy, Easyjet Magazine etc etc.


Read more on Fast Company 
and NRC.

Role

Strategy, Concept, Communication, Art Direction, Copywriting, PR, Project Management, Team Lead, Finance, Funding, Partnerships

Client

Own initiative

Partners

WeTheCity, Roos Polman, Mischa Woutersen, Melanie van Zweeden, Floor Bijkersma, the BenchesCollective community and others

Sponsors & Funds
AkzoNobel, InShared, Ben & Jerry’s, JCDecaux, Tony’s Chocolonely, Lemonaid, Nextdoor, Stichting Doen, VSB fonds, Stadsdeel Oost, Stichting Doen, Fonds voor Oost, Ymere, Eigen Haard, Stadgenoot, Het Rode Kruis among others

Branding, name & pay off for a new neighborhood hotspot

Concept
Branding, name & pay off for a new neighborhood hotspot. To be opened in 2022 in Almere.

“BRUIS, verzamelplek voor bedrijvigheid.”⁠⁠

The logo and style is based on 4 abstract shapes that illustrate the principles of BRUIS. “Thuisvoelen, Verbinden, Ondernemen, Ontmoeten.” (Aka: Feeling at home⁠⁠, Connecting with others, Local entrepreneurship and meeting neighbors.) ⁠⁠

I created the name, pay off, visual identity, social media designs, an invite, and outdoor sticker design⁠.

Role
Art direction, Design, Copy

Clients
Placemakers & Woningcorporatie Ymere

Experience Amsterdam from above

Context
During our Rooftop Festival ROEF we wanted some lucky birds to experience one of the the most iconic rooftops of Amsterdam all the way.

Concept
Together with Campspace and ADAM Tower, we made sure that 10 lucky people could spend a night camping on the most iconic building overlooking Amsterdam.

With a competition via social media, over 250 people responded by saying why and with whom they wanted to spend a night on top of the A’DAM tower. People did their best to get a place using poems, photos, videos and extensive love letters!

The winners enjoyed a camping session that will never be forgotten. This included delicious food & drinks, cozy tents, live music, a storyteller, film screening and yoga in the morning... what more could a person want?

We organized this project for ROEF 2018.

Role
Concept, Social Media, Copy, PR

Client
Own initiative

Partners
Frank Lee, WeTheCity, Programmeursgilde, Campspace, ADAM Toren, Northface

Photos: Dennis Bouman, Richard Mouw

Bright design for Buurtgids

Concept
Buurtgids (in English: Neighborhood Guide) is all about discovering your neighborhood. Getting to know your surroundings, local businesses, hidden gems and neighbors by joining a walking tour.

I created a brand positioning and new visual identity for Buurtgids. Bright colors and cheerful illustrations are at the heart of this visual identity.

Role
Art Direction, Design, Illustration, Tone of Voice, Copy, Press Release

Client
Buurtgids

Partner
Eva Didly

What will our world look like when it’s pouring rain and cities can’t cope?

Context
Rainproof (Waternet) was a sponsor of our rooftop festival ROEF. We created a surprising experience for our visitors that tells the story of Rainproof.

Cities are trying to cope with more heavy rainfall and Rainproof is calling on citizens to help make Amsterdam more resilient. How do you tell people that the rain is coming?

Concept
Visitors of the rooftop festival were surprised by an ‘elevator performance’. After stepping into the elevator the sound of a thunderstorm and a dramatic voice-over surprises them. “What started with one drop…soon became an epic flood of water.“

It tells them a story of how water will take over our city. When the elevator is halfway it stops for a short theatrical intermezzo. A shark chasing a businessman in the office corridors or a gloomy cloud will never stop raining. When going up again the voice-over changes tone and tells visitors what they can do to make Amsterdam more rainproof.

Role
Concept, Copy, Script

Client
Amsterdam Rainproof (Waternet)

Partners
Frank Lee, Springtide Studios, WeTheCity, Programmeurs Gilde, Nepco, Sandra Kaas

Photos: World of Me Marie

A concert to create awareness around human trafficking among youth in Vietnam. 

MTV EXIT creates an educational multimedia campaign against human trafficking. It aims to increase awareness and prevention of human trafficking through television programs, online content, live events, and partnerships with anti-trafficking organisations. 

We organised a concert with an international line-up in Hanoi’s My Dinh Stadium, Vietnam. Over 40,000 youth attended the 6 hour long show and joined in the fight against human trafficking. 

Messaging is presented effectively throughout the concerts via documentary screenings, themed music videos, speeches and MTV EXIT informational premiums. 

Plus: I created an album cover for MTV Exit documentary. And several presentation decks.

Positive Impact
~ 40.000 Vietnamese youth joined the concert and the fight against human trafficking (maximum capacity and biggest event in Hanoi)
~ There was a great buzz all over Hanoi, on the MTV and VTV channels and through online and broadcasting mediapartners
~ We reached over 107.000 fans on MTV EXIT International Facebook and nearly 4.000 on MTV EXIT Vietnam Facebook
~ 12.000 online ticket registrations and newsletter 

Role
~ Corporate sponsorship concepts and strategy 
~ Event promotion and ticket distribution and leading a local volunteer team in Hanoi
~ Art direction & design

Team 
~ w/ MTV Exit team in Bangkok 

A wild idea translated into a growing community with appealing brand design

Context
When I was approached with a rebellious thought to shake up the world of teaching I was on board straight away. I translated (and tamed) the wild ideas to turn it into a tangible concept, strategy and estimated budget. Die Junge Akademie backed it and Rebellious Teaching was born! ⁠

Concept
Rebellious Teaching is a growing community of educators, artists, activists and researchers and anyone else interested in using subversive, edgy methods to teach. Rebellious Teaching believes that inclusivity and creativity are fundamental parts of education, and that everyone can be an educator. It’s about breaking through the walls of conventional teaching – wildly or gently – in society, institutions and our own heads to discover new educational frontiers.⁠

I created the visual brand identity and playful illustrations. And helped to set up a long term team and a way to communicate with the rebels out there. ⁠

Role
Translating ideas into a Proposal and Budget, Art Direction, Design, Illustration, Shaping Communication Team ⁠

Client
Nausikaä El-Mecky

Partners
Eva Didly, Nikki Neervens, Die Junge Akademie

More images coming soon

The Grote Wisseltruck is the rolling kickstart for food entrepreneurs

Concept
This food truck takes alternating food entrepreneurs to the next gear. That deserves bright branding and on point copy writing.

The design is playful and recognizable. The striped pattern interacts with an enlarged fork, spoon, chopsticks and straw. This makes the visual elements suitable for all food startups.

The pay off (‘Een rollende kickstart voor lokale chefs’) and the overall copy plays with the element of movement of both the truck and the company.

Context
Foundation Mama Louise selects the most talented chefs from Amsterdam (South East) and offers them a flashy kickstart in a food truck. After six months it's time for the big change. Successful food entrepreneurs grow towards their own food truck or a fixed location and a new entrepreneur takes their place behind the wheel of De Grote Wisseltruck.

Role
Art direction, design, copy

Clients
HOBU & Mama Louis

Partners
Frank Lee & MOS Collectief

Photos: MOS Collectief & Randy Dacosta

Whoops… this page is not ready yet. Call me and I’ll tell you all about it or come back soon.

A True Fashion market and pop up shop as part of the Dutch Sustainable Fashion Week.

True Fashion Collective presented Amsterdam’s finest sustainable fashion brands and sustainable fashion experts to show how easy it is to make sustainable fashion choices. Across three locations at Westergasterrein.

The Conscious Café in Westerpark transformed into a ’Conscious True Fashion Shop'. Including brands like Qnoop, O My Bag, MOXHI, LENA the fashion library and ReBlend. 

At 'Het Meterhuis' Emporium of wonders sold the best vintage treasures plus a repair service and upcycle tips. 

Part of the ongoing Sunday Market Amsterdam was dedicated to the True Fashion Collective. Including brands Fraenck&Friends, People Tree, Popupshop Women, By Signe, Charlie + Mary, Appelkruimel&Fris, Rambler Studios, VIGGA , House of Mulani.

Positive impact
~ Presenting Amsterdam’s finest sustainable, stylish brands to a broader public at a busy and buzzing market 
~ Involved 11 sustainable brands to fill the market and shop within 1,5 weeks time

Role
Project management

Client
True Fashion Collective

For Perre.

Custom illustration and design.

A5 birth announcement & custom stamp.

Printed on Conqueror vergé naturelle 300 grams paper.

A concept that benefits students, small business and the city. Oh yeah, and Rabobank Rotterdam of course. 

DinnerDinsdag was created in 2015 and is still (!) going strong. Rabobank Rotterdam was in need for a new incentive for students. For the first time on a tight budget. 

When students join Rabobank Rotterdam they get 12 coins to spend at selected restaurants in the city. On Tuesday they can eat for only €3,50. 

Positive impact
~ Students can ‘survive’ the end of the month (when most students are broke), hang out with friends and discover the city.
~ The restaurants get more guests on a otherwise quiet Tuesday, attract new customers, and exchange the coins with Rabobank for an extra amount per sold dinner. 
~ The city is more lively on a Tuesday night. 
~ Rabobank Rotterdam is successfully welcoming customers and adding value to Rotterdam

Role
Concept, Copy, Project management ~ while at Containr Affairs

Client
Rabobank Rotterdam

Turning a big chunk of an old prison into an inclusive hub

Context
In 2016, there was an influx of refugees coming mainly from Syria. The Netherlands had limited space to give (temporary) shelter to all refugees and therefor was looking at unconventional solutions. Lola is an organization that stands for ‘Leegstand Oplossers Amsterdam’ (Vacancy Solutions Amsterdam). In 2016, the organization received the keys of a big chunk of the BijlmerBajes, the most famous former prison in the Netherlands. Lola opened up the space for social and creative organizations that were eager to make a difference in the life of refugees fleeing their countries. Another part of the former prison was turned into temporary refugee housing.

Concept
Working with refugees to turn part of an old prison into an inclusive, creative and social hub aiming to help refugees in various informal ways. A restaurant was set up together with refugees, a boxing school was created, a hotel was started and run completely by refugees who could work for Student Hotels around Europe afterwards, a Temporary Museum was curated with a focus on the refugees and the situation of Lola Lik, a Solar Cinema showed movies that were focused on refugee themes, and more.

Media about Lola Lik
Read more on Fast Company
Read more on Property Week
Read more on NOS (Dutch only)

Role
Communication, PR (in the start up phase)

Client
Lola Lik, Leegstand Oplossers Amsterdam

Anyone can open a pop up on Restaurant Day!

With Restaurant Day we invite everyone to open a pop up restaurant for a day and be part of the recurring worldwide food festival. It encourages social interaction and spontaneity in the city. 

Coffee and cakes at the docks, treats from the trunk of a van, a six-course dinner in a living room – what does your own ideal restaurant look and taste like? 

I initiated the first Dutch Restaurant Day in Amsterdam in August 2012, set up a Facebook page, reached out to food lovers and opened a pop up restaurant. Since then Restaurant Day popped up every three months around Holland: in Amsterdam, Utrecht, Den Haag, Breda, Arnhem, Leeuwarden, Maastricht and many small towns. Many original restaurants opened for a day.  

I opened many pop up restaurant with friends. Like The Farmacy, Flower Fuel, Bed & Breakfast Bar, The Cookie Jar…

As this was a voluntary project on the side, I passed on the honor to my successor. 

Media
The Dutch Restaurant Day was covered by NRC Next, Volkskrant, Parool, Elle Eten, Radio 538 and many many blogs. 

Positive impact
~ It evoked lots or creativity, social interaction and tasty experiments
~ Over 60 pop up restaurants joined every three months, in Amsterdam and beyond
~ Several pop up chefs were so successful that it lead to a permanent restaurant or catering company
~ Online fanbase in Amsterdam quickly rose up to 2600+

Role
Founder of Restaurant Day in Amsterdam, Communication, PR, Social Media, Community Building, Opening my own pop up restaurants 

Client
Own initiative in NL

Partners
Together w/ the Finnish initiators & ambassadors from all over the world 

For Sami.

Custom illustration and design. With a cheetah as requested by the parents.

A6 birth announcement & A4 poster.

Printed on Conqueror vergé white 300 grams paper.

Brand Identity

More info coming soon…

Bee-inspired Jack Daniel's Honey press giftpack.

The giftpack is based on a beekeepers hive, branded in familiar Jack Daniel's colors. Inside the recipient finds various goodies, amongst them a bottle of Tennessee Honey, shot glasses and specially made whiskey-infused honey.

Role
Concept, Project management ~ while at Containr Affairs 

Client
Jack Daniel’s

Partner
Barrelproof Company 

Name & Branding for bottom up community initiative ‘Ahoy’

More info coming soon

Revive an iconic railway viaduct.

In 2006, this 1.9 km-long railway tracé in Rotterdam, was purchased for redevelopment into an urban destination. At Contaínr Affaìrs we created the strategy for reviving this icon in the city center. We made the overall concept, created a vision for the future and involved inspiring entrepreneurs, a Michelin star restaurant, and several retailers.

Positive Impact
~ Hofbogen is now one of the cities most inspiring hotspots (Lonely Planet is with me on this)
~ Watching from the sideline (not involved anymore) to see the vision become reality: a rooftop park, many festivals, booming jazz bar and restaurants

Role
Concept, Curating, Project management ~ while at Contaínr Affaìrs

Client
A consortium of four housing corporations

60daysofspace was the first pop up shop in the Netherlands. Can you imagine?

Let me take you back to the year 2005… when my internship at Blend magazine turned out to be great adventure leading up to the first pop up store of the Netherlands.

Blend was a renowned Dutch lifestyle magazine for a decade, but when Blend magazine started back in 2005 as an independent publisher, they were heavily in need of a fitting marketing tool to launch its magazine to an (inter)national high demanding audience. But there was a bit of a problem; there was no cash…

Concept
We decided to make the Blend atmosphere tangible. Everything you read about in the magazine, was translated in a physical surrounding and the other way around. A selection of fashion, people, music, media and art came together in 60daysofspace; temporary spaces that popped up in Rotterdam, Den Haag, Arnhem, Groningen and finally Amsterdam. At the time we developed the concept, there already were a few very successful examples of the guerilla store concept (Comme de Garcons and Vacant), but none alike in the Netherlands.

Besides creating space for new designers, we managed to include the participation of some very recognizable fast moving consumer brands like Sony Playstation and Bacardi Rum. The big brands ‘advertised’ in the shop, which allowed young designers to show and sell their independent collections. The decoration of the shop tied in with local artists and maintained a raw, edgy feel.

Result
~ €700.000+ free publicity and (inter)national fame
~ Blend saw its brand awareness and sales significantly grow to become the Dutch opinion-leading magazine
~ nominated for the SponsorRingen and Mercurs Awards

"For the magazine which established itself last year, this is a brilliant way of introducing itself and its values, to a whole new readership. A great piece of marketing.” ~ Shift Magazine Japan, 2005.

Role
Concept, Collection Development, Contact & Contracts with designers/brands, Sponsor visibility concepts, Project Management ~ and everything in between while at Blend Magazine

Client
Blend Magazine

Partner
Containr Affairs