NK Tegelwippen
More info and images coming soon.
Som sippets:
For the first 3 years of the initiative I created the PR strategy, wrote press releases, pitched the project with a newsworthy, impactful angle to the media and made a press release template for the municipalities.
✅ Covered by just about all big news outlets and loads of local news: from the eight o’clock news, major tv shows and the big news papers to the local ‘suffertjes’.
💪🏻 Derby's and 'fitties' between municipalities were in the media daily
😛 Kids programs like Jeugdjournaal (NL & BE) and Zapp Your Planet loved the NK Tegelwippen
🤣 ‘Tegelwippen’ was even spotted at 'puzzelwoordenboek' and the word ’Tegelwippen’ is nominated for Word of the Year 2021 in Belgium!
Role
PR
Client
Ministerie van Infrastructuur en Waterstaat en Ons Water
Partner
Frank Lee who organise NK Tegelwippen