True Fashion Collective

A True Fashion market and pop up shop as part of the Dutch Sustainable Fashion Week.

True Fashion Collective presented Amsterdam’s finest sustainable fashion brands and sustainable fashion experts to show how easy it is to make sustainable fashion choices. Across three locations at Westergasterrein.

The Conscious Café in Westerpark transformed into a ’Conscious True Fashion Shop'. Including brands like Qnoop, O My Bag, MOXHI, LENA the fashion library and ReBlend. 

At 'Het Meterhuis' Emporium of wonders sold the best vintage treasures plus a repair service and upcycle tips. 

Part of the ongoing Sunday Market Amsterdam was dedicated to the True Fashion Collective. Including brands Fraenck&Friends, People Tree, Popupshop Women, By Signe, Charlie + Mary, Appelkruimel&Fris, Rambler Studios, VIGGA , House of Mulani.

Positive impact
~ Presenting Amsterdam’s finest sustainable, stylish brands to a broader public at a busy and buzzing market 
~ Involved 11 sustainable brands to fill the market and shop within 1,5 weeks time

Role
Project management

Client
True Fashion Collective